Beyond the Basics Category Archives - Plant Therapy Blog

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Essential Oils Blog

Beyond the Basics Archives

Evoke: The Science of Scent

Evoke: The Science of Scent, Emotion and Classical Conditioning

By Jessica Cobb, Certified Aromatherapist Obviously, here at Plant Therapy, we love scents. We're lucky enough to live with so many amazing essential oil scents every day! Scent packs a powerful punch because of a psychological phenomenon called classical conditioning. So what's classical conditioning? Classical conditioning is a kind of learning that had a major influence on psychology and how we understand the brain. It was originally discovered by Russian physiologist Ivan Pavlov, maybe you've heard of the phrase 'Pavlov's dogs?' Classical conditioning works by pairing an environmental stimulus and a naturally occurring stimulus. Classical conditioning pairs a neutral signal before ...
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